Lynne Ellyn is a Fellow of the Cutter Business Technology Council and a Senior Consultant with Cutter Consortium's Business Technology Strategy practice. She recently served as the Senior VP and CIO at DTE Energy, a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide, where she led an organization of approximately 800 people who provide IT strategy, development, and operations for all of the DTE Energy companies.
Neuroscience research is revealing the secrets of brain chemistry, attention, motivation, learning, and performance. Consequently, the expanding knowledge of the true nature of the brain has led to the term "neuromarketing" as well as to MBA programs devoted to the "Neuroscience of Leadership." Within the next five years, the neuroscience insights staged to change the rules of marketing and challenge the notions of leadership will surely transform the way software is designed and developed.
Read More on Lynne Ellyn: http://www.cutter.com/meet-our-expert...
business insider Lynne Ellyn on the topic of Neuroscience & Leadership (Full Lecture) | |
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